Parfumèide has been invited for the 2nd year to the Pitti Fragranze exhibition, that took place in Florence, from 16 to 18 September.
The brand, under the artistic supervision of Alba Chiara De Vitis, analyses and gives an interpretations of modern perfumery as emotional research, with the aim of enhancing perception and sensorial experience through olfactory memories and evocations.
In September 2022, in occasion of Fragranze 20, Parfumèide presents Sacred, from the new NP collection, inspired by the exhibition raw material theme: the rose.
It is a parfum intense, designed around the notes of juniper, ancient talisman in Tuscan and European culture, combined with Bulgarian and centifolia rose, in contrast with sulfur-flowery notes of the absolute of grapefruit blossoms, a raw material specifically extracted for the collection NP, and the animalic musk-indolic notes of the base.
“The dark sulfur nuances of the citrus paradissi blossoms and the sacral pureness of the rose. On a carnal base of musk and indole”.
Parfumèide presents also Lacrima, parfum intense, designed around the note of fig in an innovative way, giving an interpretation of the cortex and the leaf, in combination with notes of myrrh and incense. The fragrance has been created according to a new olfactory family, oriental marine, characterized by the ozonic green phenolic opening that evolves toward a base of woods and resins.
In occasion of Pitti Fragranze 2022, Alchemia Essenze launches officially also the website Firenze Parfum, www.firenzeparfum.com, dedicated to the Florentine expertise in fragrance design, with a selection of brands 100% designed in Florence.